In the parity-laden laundry aisle it’s important to not just touch people’s hearts, but also appeal to their desire to get quality, valuable products.
A new scent launch boasted impressive technology that was noticeable throughout your day. We found a way to package that up in a fun way that applies to people’s lifestyles.
People who like the scent of Gain LOVE the scent of Gain. We took that insight and developed a scale strategy that positioned the brand as a fun way to do chores with unique, Gain-scented products.