When I joined the small agency team that worked on Hangar 1 they did almost exclusively social media production work. Acting as ACD and reporting directly to the CEO/Founder of the company, I helped them turn an excellent client relationship, an exciting budding brand, and solid jr. talent into one of the first multimedia campaigns the brand would produce.
I turned our client brief into a kickoff presentation to inspire the team and led the project through our print shoot in Malibu.
From positioning and strategy to creative direction, and copy development I was involved in every aspect of this campaign.
Drafting off the success of the brand’s summer release, Rosé Vodka, we positioned the entire brand around a celebratory, Cali-infused campaign that gave this local favorite national context.