IZZE is a brand with a big heart, but a tiny budget. As a result, the majority of their branding and positioning happens through the reactive and conversational world of social media. After acquiring their social business, I’ve managed and created their brand voice across their many outlets.
Most interesting of which is our noteworthy direct-to-purchase Instagram hack, Friendsgiving Adventure.
IZZE’s brand is based in millennial get-togethers we’ve dubbed Friendsday Night, so when Thanksgiving rolled around, it was the perfect time to tie our brand equity into a huge social trend.
Using dozens of Instagram accounts and hundreds of photos, we hacked the popular social media tool to create a heavily branded interactive quiz that served up 3 delicious dinner plans with direct links to Pinterest for recipes and Amazon to complete the transaction. We helped our target set the table with a little something special while reinforcing our playful personality.
We used a total overhaul of IZZE’s brand website to help create a fun and engaging new voice for this emerging national product. The site includes original video I worked on through production as well as a bevvy of sparkling recipes. Through standard product pages and informational sections we introduce people to a brand voice and personality unique to IZZE.