What started as a price match guarantee became a social sensation built around upgrading someone special.
Seattle's Best Coffee is a premium coffee with a budget price tag that lets everyone get an upgrade to their day without any extra money.
When it came time to promote the campaign on social we decided to use the opportunity to create something special that connects to the brand. With a mix of static images, gifs, and a full video production we gathered the friends and family of a deserving teacher and pulled off a surprise video complete with a donation to the school.
I don't usually play favorites with my projects but leading this effort and seeing it all come together is one of my favorite things I've done in advertising.