Pinterest, Spotify, Instagram...Wherever you look, people are finding something to discover, explore, and engage with.
But even though they have the urge to shake up their morning cup, people switch brands instead of exploring the range of tastes within the Starbucks roasts.
We created a robust digital media campaign to address their desire to discover new tastes and through media partnerships with Spotify and Pinterest found our target where they were most adventurous.
Instead of creating one-sided coffee communication, she took a personal coffee quiz where every question she answered led to the discovery of recipes, tips, and new coffees to explore.
Interactive digital banners used her preference to select a new roast for her and sent her to redeem a tasting flight.